We're now TrueAna! A drastic upgrade to tracking accuracy, overall features, and the number of prebuilt reports. This update may require you to reconnect your Google Analytics connection. Visit TrueAna.com for full details of 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Google Analytics 4 wasn't built with WordPress or WooCommerce in mind.<\/p>\n\n
Getting real store and website data into GA4 usually means wiring up Google Tag Manager, hand-coding dataLayer pushes for every events, and then leaving your WordPress dashboard entirely just to check how everything performing.<\/p>\n\n
That's the gap TrueAna closes.<\/strong><\/p>\n\n TrueAna<\/a> connects your site to Google Analytics 4 with a single OAuth sign-in, fires 35+ WordPress & WooCommerce events automatically with zero configuration, and puts real GA4 report data \u2014 the same numbers you'd see in analytics.google.com \u2014 directly inside your WordPress admin.<\/p>\n\n No Tag Manager. No custom dataLayer code. No switching tabs to check how your website is doing.<\/p>\n\n Who's it for?<\/strong>\n* Content sites & bloggers<\/strong> \u2014 get audience, acquisition, and behavior reports plus GA4 dashboard widgets right on the WordPress home screen, no separate login required.\n* WooCommerce store owners<\/strong> \u2014 see product views, cart abandonment, checkout drop-off, and revenue by traffic source without leaving wp-admin, and fire Facebook, Google Ads, TikTok(Pro), and Pinterest pixels(Pro) off the same events.\n* Agencies & freelancers<\/strong> \u2014 connect a client's GA4 property once and hand them a dashboard they can actually read, instead of teaching them the GA4 interface.\n* Subscription businesses<\/strong> \u2014 track the full WooCommerce Subscriptions<\/a> lifecycle (renewals, plan switches, churn) as GA4 events, and watch MRR and churn rate in a dedicated dashboard (Pro).\n* Publishers with multiple authors<\/strong> \u2014 see which authors, categories, tags, and post types actually drive pageviews with Content Analytics Reports<\/a>, instead of digging through GA4's generic page-path view (Pro).\n* Lead-gen & SaaS sites<\/strong> \u2014 track form views and submissions per form, with conversion rate against the previous period, so you know which forms are actually producing leads (Pro).\n* Marketers running landing pages<\/strong> \u2014 track clicks<\/a> on any link or button site-wide, from CTA buttons to outbound links, without touching Tag Manager (Pro).\n* Startups & early-stage founders<\/strong> \u2014 get straight to traffic source, channel, and acquisition data from day one to see what's working, without setting up GA4 Explorations or waiting on an analyst.\n* Video-driven sites & course creators<\/strong> \u2014 see plays, completion rate, and average watch depth per video across YouTube, Vimeo, and HTML5 embeds, so you know which videos actually hold attention (Pro).\n* Ad-funded content sites<\/strong> \u2014 pull Google AdSense revenue and ad clicks by page title into the same dashboard as your traffic data, instead of cross-referencing two separate logins (Pro).\n* Paid traffic managers<\/strong> \u2014 build and track UTM campaign links from inside wp-admin, then watch performance roll up in Acquisition Reports without a separate spreadsheet (Pro).\n* Multi-site consultants & in-house teams<\/strong> \u2014 save custom GA4 Explore-style reports<\/a> as pinned dashboard tabs and reorder them per site, so recurring client or stakeholder reviews take minutes, not a rebuild each time (Pro).<\/p>\n\n TrueAna talks to Google's APIs on your behalf using OAuth 2.0. After you connect your Google account, the plugin uses your access token to:<\/p>\n\n No Analytics data passes through a third-party proxy server. Every Google Analytics Data API call goes directly from your WordPress site to Google.<\/p>\n\n GA4 Connection<\/strong><\/p>\n\n Event Tracking<\/strong><\/p>\n\n WooCommerce Event Tracking \u2014 30+ events, all free<\/strong><\/p>\n\n TrueAna tracks the complete WooCommerce shopping journey out of the box. Every event is individually toggled on\/off from Settings:<\/p>\n\n Conversion Pixels \u2014 free<\/strong><\/p>\n\n Built-in Analytics Dashboard \u2014 free tabs<\/strong><\/p>\n\n Upgrade to TrueAna Pro<\/a><\/strong> to unlock subscription event tracking, 14 additional dashboard reports, custom dimensions, and five more ad pixel integrations \u2014 everything a growing store needs to move past basic pageviews.<\/p>\n<\/blockquote>\n\n WooCommerce Subscriptions Event Tracking (Pro)<\/strong><\/p>\n\n Requires the WooCommerce Subscriptions plugin. TrueAna Pro tracks the complete subscription lifecycle \u2014 10 events automatically fired via WooCommerce Subscriptions hooks:<\/p>\n\n Every subscription event includes custom dimension parameters \u2014 automatically populated once custom dimensions are set up.<\/p>\n\n Custom Dimensions<\/a> \u2014 Pro, 11 dimensions auto-created in GA4<\/strong><\/p>\n\n TrueAna Pro registers the following dimensions in your GA4 property with one click. No manual setup in the Google Analytics UI is needed:<\/p>\n\n These dimensions unlock the Pro dashboard reports for Content, Forms, and Subscriptions.<\/p>\n\n Advanced Pixel Integrations<\/a> \u2014 Pro<\/strong><\/p>\n\n In addition to the free Facebook Pixel and Google Ads, Pro adds five more advertising platforms. Each pixel fires in sync with the same WooCommerce hooks as GA4, keeping revenue and product data consistent across every platform:<\/p>\n\n Pro Dashboard Reports<\/strong><\/p>\n\n The following dashboard tabs show an upgrade prompt in the free version. Pro unlocks real GA4 data for each:<\/p>\n\n Saved Explore Reports (Pro)<\/strong><\/p>\n\n Pin custom-built GA4 Explore-style reports as persistent dashboard tabs. Enable or disable individual saved reports and reorder all dashboard tabs via drag-and-drop.<\/p>\n\n Scheduled Email Reports (Pro)<\/strong><\/p>\n\n Receive automated GA4 summary reports by email on a schedule you define \u2014 daily, weekly, or monthly \u2014 without logging into WordPress.<\/p>\n\n UTM Builder (Pro)<\/strong><\/p>\n\n Built-in UTM parameter generator for building properly formatted campaign tracking URLs directly inside your WordPress dashboard.<\/p>\n\n Connection & Tracking<\/strong><\/p>\n\n Event Tracking<\/strong><\/p>\n\n Conversion Pixels<\/strong><\/p>\n\n Custom Dimensions<\/strong><\/p>\n\n Dashboard Reports<\/strong><\/p>\n\n Other Pro Features<\/strong><\/p>\n\n TrueAna does not collect or store visitor data on your server beyond what WordPress and WooCommerce already store. Analytics data lives entirely in your Google Analytics account; the plugin reads …<\/p>\n\n\n Get connected in about 2 minutes<\/strong><\/p>\n\n Prefer not to use OAuth? Enter a Measurement ID and API Secret manually under TrueAna \u2192 Connect \u2192 Manual Setup<\/strong> \u2014 see the FAQ below.<\/p>\n\n\n Yes. TrueAna works exclusively with Google Analytics 4 (GA4).<\/p><\/dd>\n Yes. Enter a Measurement ID (G-XXXXXXXX) and an API Secret manually under TrueAna \u2192 Connect \u2192 Manual Setup<\/strong>. Manual mode delivers events server-side via the GA4 Measurement Protocol. The analytics dashboard requires OAuth because the GA4 Data API needs a valid user access token.<\/p><\/dd>\n Yes. All 30+ WooCommerce GA4 events \u2014 including product views, add to cart, checkout steps, purchase, refunds, coupons, and more \u2014 are included in the free version. WooCommerce Subscriptions lifecycle events (10 additional events) require Pro.<\/p><\/dd>\n Facebook Pixel (PageView, ViewContent, AddToCart, Purchase) and Google Ads conversion tracking are included in the free version. Bing UET, TikTok, Pinterest, LinkedIn Insight, and Snapchat pixels are Pro features.<\/p><\/dd>\n The free version includes real GA4 data for three report sections: Audience, Acquisition, and Behavior. All other dashboard tabs \u2014 Real-Time, Form Tracking, Video Tracking, Conversion, Journey, Performance, Subscriptions, Content, Google Ads, and AdSense \u2014 show an upgrade prompt in the free version and are unlocked with Pro.<\/p><\/dd>\n Yes. TrueAna Pro integrates with the WooCommerce Subscriptions plugin and tracks 10 lifecycle events. Each event includes the subscription ID, renewal count, and a conversion type parameter (new \/ renewal \/ re-subscription) so you can segment new versus recurring revenue directly in GA4.<\/p><\/dd>\n Custom dimensions extend GA4 events with extra parameters \u2014 such as the post author, product category, form name, or subscription ID. TrueAna Pro registers 11 custom dimensions in your GA4 property automatically and populates them on every relevant event. They are required for the Content Analytics, Form Tracking, and Subscriptions dashboard reports.<\/p><\/dd>\n Yes. Every event has an individual on\/off toggle under TrueAna \u2192 Settings \u2192 Event Settings<\/strong>. Disable any event you do not need.<\/p><\/dd>\n No. The How It Works<\/h4>\n\n
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gtag.js<\/code> snippet, and server-side via the GA4 Measurement Protocol when an API secret is configured.<\/li>\nAPIs Used<\/h4>\n\n
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What You Can Track<\/h4>\n\n
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Pro Features<\/h4>\n\n
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ga4wp_form_id<\/code> and ga4wp_form_name<\/code> custom dimensions)<\/li>\nFree vs Pro at a Glance<\/h4>\n\n
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Why TrueAna Instead Of...<\/h4>\n\n
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gtag.js<\/code> due to some js errors, so your numbers hold up better than JS-only tracking. Pro is reserved for what genuinely needs it super powers to understand stats in more detailed way.<\/li>\nRequirements<\/h4>\n\n
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Privacy<\/h4>\n\n
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\/wp-content\/plugins\/<\/code> or install directly from the WordPress Plugins screen.<\/li>\n\n
Do I need a GA4 property?<\/h3><\/dt>\n
Can I connect without the OAuth sign-in?<\/h3><\/dt>\n
Is WooCommerce event tracking free?<\/h3><\/dt>\n
Which pixels are free?<\/h3><\/dt>\n
What dashboard reports are available for free?<\/h3><\/dt>\n
Does Pro track WooCommerce Subscriptions renewals?<\/h3><\/dt>\n
What are custom dimensions and why do I need them?<\/h3><\/dt>\n
Can I choose which events to track?<\/h3><\/dt>\n
Does the plugin slow down my site?<\/h3><\/dt>\n
gtag.js<\/code> snippet is the same script Google provides natively and is loaded asynchronously. Server-side Measurement Protocol calls happen after the response is sent to the visitor. Dashboard reports are fetched only in the WordPress admin and never affect the frontend.<\/p><\/dd>\nIs it GDPR compliant?<\/h3><\/dt>\n